The six councils and the West London Waste Authority serving Brent, Ealing, Harrow, Hillingdon, Hounslow and Richmond-upon-Thames have agreed a joint action plan to reduce waste generated by over 21,000 tonnes per year by 2015.
West London residents already recycle and compost over 38% of everything thrown away but this new programme of activities will be focused on encouraging the area’s community of over 1.4 million residents and 80,000 businesses to:
- Avoid waste – for example by smarter food shopping and using leftovers
- Reduce waste – including by increasing composting at home
- Reuse things – for instance by passing them on to others or donating to charities
- Repair things – rather than replacing them
Attention will be focussed on five key types of things often thrown away – food, textiles and shoes, disposable nappies, electrical items, and furniture. Together, these represent nearly half of the total waste in west London that isn’t recycled.
Chair of West London Waste Authority, Councillor Bassam Mahfouz, said; “We recognise that reducing the waste we generate in west London is not just desirable, it’s essential. The cost of burying waste at landfill sites is escalating and there’s a real drive to reduce carbon emissions. “Over the next few years we want to help make reducing and re-using socially responsible habits in the same way that recycling has become.”
Two major campaigns, one building on the national “Love Food, Hate Waste” scheme, and another encouraging home composting, will be the cornerstones of activity over the next year to help establish waste prevention as a socially responsible habit in the same way that recycling has become.
The six boroughs will also be working with the London Reuse Network and London Waste And Recycling Board to establish a network of reuse facilities in west London.
Other activities will include:
Food Waste
- A range of community events to raise awareness
- Recruiting one school in each borough to become an example of best practice in reducing food waste
- Encouraging an additional 6,600 homes to compost across the six boroughs
- Launching an online guide for businesses on how to reduce food waste
Textiles and Shoes
- Trialling clothes swapping events in each borough
Nappies
- Promoting the advantages of washable nappies
Electrical Items
- Asking residents to place working electrical items in separate containers at Household Reuse and Recycling Centres so they can be re-used
Furniture
- Encouraging residents to make donations to reuse projects
- Encouraging residents to consider buying good quality second hand goods rather than new items
- Council call centres mentioning offering re-use opportunities to people requesting bulky item waste collections
- Working with housing associations to encourage furniture re-use
The Municipal Waste Prevention Strategy for West London from 2011 – 2015 and the action plan to put the ideas in the strategy into place can be found on the strategy page of this website. For more information about waste prevention plase contact us.
The West London Waste Authority (WLWA) has announced the procurement of a long term contract for residual waste treatment covering the boroughs of Brent, Ealing, Harrow, Hillingdon, Hounslow and Richmond upon Thames, the contract will involve treating up to 300,000 tonnes of waste per year generated by a population of 1.4 million people.
Ingredients
free compost to use on your garden. The compost is supplied by Harefield-based
Whether you’re buying one egg or ten, why not challenge yourself to take home as little packaging as you can this year?
Reusable eggs
Eggs wrapped only in foil
We found that a lot of the large eggs wrapped only in foil had been broken in the shop – which was disappointing and shows that sometimes packaging can be helpful. We were able to get our eggs home from the shop in one piece though!
There are lots of eggs which come in cardboard boxed with no plastic insert. Some of the packaging proudly says how much less packaging there is around this Easter Egg. There are lots of Easter Egg companies that no longer put plastic around the eggs inside the cardboard boxes, including Cadbury and Nestle.


All you need to do is send in a recipe for either a starter, main meal or desert using at least two items of leftovers from your Christmas dinner. A panel of judges will then pick the tastiest recipe that uses leftovers most creatively.
This Christmas you could save up to £50, simply by not throwing away food that could have been eaten.
New figures published by Defra show that the amount of waste produced in West London has decreased by 30kg per person in the last year.
Residents are being encouraged to shrink their bins during European Week for Waste Reduction (20 – 28 November 2010).
The waste-saving week will highlight the many things local residents can do to further shrink their bins, such as: reusing, swapping, repairing, sharing, and only buying what you need.
Households across Hounslow have helped save more than £1.2 million by recycling more waste than ever before.
Ealing Council’s Recycling Rewards scheme is set to start with £80,000 up for grabs.
Recycling household waste will become easier for more than 1,500 households, if trials into a new way of collecting recycling from flats and estates in Hampton and Richmond are successful.